A$AP Rocky event [Krista Schlueter for The New York Times]

A$AP Rocky event [Krista Schlueter for The New York Times]


[2018] Ross cowrote and coproduced the album launch event for Grammy-nominated artist A$AP Rocky titled “Lab Rat,” a performance art experience that was live streamed on YouTube to over 1M viewers. In collaboration with the SFX team behind Broadway’s Frozen and Harry Potter. Thru Remarkable.

[2018] Ross wrote, directed, and produced at Lincoln Center the Off-Broadway free-roaming theatrical experience “Fairgrounds” running thru 2019, for up to 1,600 audience members per show at 13 shows a week. An immersive expansion of the Big Apple Circus brand. New York Times Critic’s Pick.

[2018] Ross conceived and produced a spiegeltent and social-friendly installation. He imported a 2,700 squ ft Belgian structure, added audience-friendly trapeze and lyra designed by Matthew Buttrey, and programmed it as a performance space featuring Tony nominees, rising comedians and burlesque acts, and celebrity visitors Nicole Kidman, John Cameron Mitchell, Bruce Willis, and Steve Martin.

[2018] Ross produced the NY premiere of A.R.T./Harvard’s play “Warholcapote” in a site-specific staging at Sotheby’s on a sales floor surrounded by original Warhols. Written in collaboration with The Warhol Foundation by Tony nominee Rob Roth and starring Tony winner Roger Bart (The Producers), with direction by Tony winner Michael Mayer (Spring Awakening). This was Sotheby’s first play.

[2013-2017] Ross conceived, wrote, directed, and produced a series of pop-up social experiences under his 8Players banner acclaimed by Village Voice and New York Times. Strangers undergo a cinematic roleplaying event in which they’re thrown into unpredictable narratives based on pop culture. Of the 30 8P shows, 5 ran for two years Off-Broadway at the Gym at Judson, libraries, lounges, and hidden spaces.

Developed and produced commissioned work includes for clients Nokia, Jagermeister, Grindr, and Bret Easton Ellis.